Trategic Marketing Plan of amung Essay Example | Topics and Well Written Essays - 2250 words

Trategic Marketing Plan of amung - Essay ExampleIn other word, when marketing their production, whether locally or globally, firm need to create a ucceful mix of* the right product* old at the right price* in the right place* uing the mot uitable promotion. crossroad DeciionA product i defined a Anything that i capable of atifying cutomer need. whence the product i the central point on which marketing energy mut focu. Finding out how to make the product, etting up the production line, providing the finance and manufacturing the product are not the reponibility of the only marketing function. It i alo concerned with what the product mean to the cutomer. Marketing, therefore, play a tonality role in determining uch apect a* The appearance of the product - in line with the requirement of the market* the function of the product - product mut addre the need of cutomer a identified through market reearch.Buinee needs to regularly develop new product and market for prospective growth. A ueful port of looking at growth opportunitie i theAnoff Growth Matrix which ugget that there is four main way in which growth can be achieved through a product trategy(1) Market penetration - Increae ale of an exiting product in an exiting market(2) Product development - Improve preent product and/or develop new product for the current market(3) Market development