Goodman Fielder's strategic market Essay Example | Topics and Well Written Essays - 750 words

Goodman Fielder's strategic market - Essay Example One of the major effects of globalization is the increasing demand for products to meet humanity's needs. This globalized environment is such that for companies to remain competitive they must remain vigilant in response to the changing nature of consumer needs. In regards to Goodman Fielder, these tenants hold penetratingly true, as they strive towards success with the development of a unique rice cracker. Prior research speaks to product demand in these regards. This is pivotal research as it involves product differentiation that creates customer loyalty and the product's overall market value. While product sales are a pivotal aspect of the intentions, developing customer loyalty through producing the product at the most advantageous juncture of quality and value is another core concern. The appendixes include estimates in regards to consumer preferences. These estimates are part of a study that utilizes consumers between ages 25-35. After establishing product differentiation, it's also necessary to consider that Goodman Fielder must remain consistently vigilant to ensure their continued market relevance. Ultimately, recommendations are advanced that explore the product's main value and the current market opportunities for incoming companies. These recommendations constitute the final device to gauge and ensure market success and product viability. In terms of Goodman Fielder, the market outlook is positive for their rice cracker product. Goodman Fielder has become one of the potential firms situated in the distribution of the commodities.

Qualitative and Quantitative Research Methods Essay Example for Free

Qualitative and Quantitative Research Methods Essay There are different research methods that have been guided by different philosophy of science that were developed by philosopher, researcher and sociologist at their time of era. The well-known research methods are quantitative research methods. Quantitative are numerical methods associated with deductive approaches. Quantitative research methods are usually guided by the principles of positivism as it takes on objective reality and accepts single reality. Quantitative methods are usually used to measure size, observe numerical change over time, audience segmentation, testing hypothesis, and, quantifying attitudes, behaviors and opinions. The main importance of quantitative research is on deductive reasoning which tends to move from the general to the specific. The validity of conclusions is shown to be dependent on one or more premises being valid. For example, All students who study MBA in Kathmandu University works in a bank. Seema studies in MBA in Kathmandu University. Based on the premises, we can say that Seema works in a bank. Premises used in deductive reasoning are important because faulty premises can lead to wrong conclusions. Another popular method is qualitative method, which are usually associated with inductive approaches. Qualitative research methods are used on subjective matter, as in-depth study to explore subject matter. Qualitative research methods are guided by philosophies as post-positivism, critical theory, and constructivism. Qualitative research methods offer different kinds of ways to investigate on research problems as interview methods, focused group discussions,case studies and many others to understand the certain circumstances or culture in the society. The approach adopted by qualitative researchers tends to be inductive which means that they develop a theory or look for a pattern of meaning on the basis of the data that they have collected. This involves a move from the specific to the general and is sometimes called a bottom-up approach. However, most research projects also involve a certain degree of deductive reasoning (Trochim, 2005). Quantitative Research is more about collecting numerical data to study about certain phenomena. For example, what percentage of Nepalese student who go to US for foreign degree complete graduate course in United States? Other examples may be what percentage of Nepalese students who are studying in TU have negative attitude towards TU administrations. One usually has to use quantitative research when one wants answer in numbers. However, one has to study about complex situations and go with in-depth studies then qualitative methods should be used. For example, researcher wants to know how people view politics in Nepal? Similarly, a researcher wants to do ethnographic study of the culture of Tharus of Nepal and lives with Tharu for some years, immerse himself/herself in that environment to discover the meanings, convention of behavior, and ways of thinking important in tharu cultures. Similarly, even though the selection of research methods are based upon the problem selected, resource available, the skills of researcher and audience of the research, both the methodologies are also used together in a research which is known as mixed methods. â€Å"Mixed methods often combine nomothetic and idiographic approaches in an attempt to serve the dual purposes of generalization and in-depth understanding—to gain an overview of social regularities from a larger sample while understanding the other through detailed study of a smaller sample. Full integration of these approaches is difficult, hence the predominance of component studies†(Pat Bazeley, 2004) References (Bazeley, 2004) Social Research Methods. (n.d.). Retrieved December 12, 2012, from www.socialresearchmethods. net: http://www.socialresearchmethods.net/kb/positivism (2005). In W. M. Trochium, Research Methods (2nd ed.).

The Search for Dostoyevsky in Crime and Punishment Essay -- Crime and

The Search for Dostoyevsky in Crime and Punishment   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fyodor Mikhailovich Dostoyevsky who is known as a great novelist wrote timeless classics such as The Idiot, Crime and Punishment, and The Brothers Karamazov, was not only a novelist, but a good psychologist who uncovered the secret sides of the human beings in a very effective way. His novels also affected Freud, Nietzsche, and Joyce. However there is one point that is a mystery. Did Dostoyevsky really reflect his own feelings, especially his fears, into the characters of his novels?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fyodor was born in Moscow on October 30 in 1821 in Hospital for the poor, the second of seven children. His mother Mme Marya Feodorovna and father Dr. M. Andrey Dostoyevsky whose surname comes from a small village, Dostoevo, came from the Lithuanian nobility. Dr. Dostoyevsky’s father was a priest in Ukrainia who wanted his son to be a priest like him. However, Andrey ran away from home to become a doctor when he was fifteen. He was accepted to the Imperial Medical-Surgical Academy in 1809, and continued his career in various hospitals. Fyodor’s only elder brother Mikhail was born in 1820, one year earlier than Fyodor (Troyat 37).   They lived in a small apartment on the hospital grounds for a long time. When Fyodor reached the age of thirteen, Dr. Dostoyevsky became a nobleman, and moved to Darovoe where he bought a small land about 150 versts.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dostoyevsky mentioned about his mother with a great love. According to him, she was a cheerful, warm and adorable person. He lost her mother in 1837 when he was about sixteen. His father, however, draws a contrast portrait with his mother. He suffered from headaches that affected his character deeply in a negative way. Althou... ...rform, and made him feel like a murderer. This is the fear of a lonely person which forced him to create his unique characters. Many times, I feel guilty as if I committed a murder.† F. M. Dostoyevsky Works Cited Conradi, Peter J.   Fyodor Dostoevsky.  Basingstoke : Macmillan , 1988. Dostoyevsky,   Fyodor.   Crime  and  Punishment. New York: The Modern Library, 1950. Frank,   Joseph.  Dostoyevsky The  Seeds  of  Revolt   18211849.  Princeton:   Princeton UP,  1976.   Frank,   Joseph.   Dostoyevsky The  Years   of   Ordeal   1850 - 1859.   Princeton:   Princeton UP,   1983.   Jones,   Malcolm.   Dostoyevsky   After   Bakhtin Readings   in   Dostoyevsky’s   Fantastic Realism.   Cambridge:   Cambridge UP,  1990. Simmons, Ernest J.   Dostoyevsky The making of a novelist.   London:   John Lehmann Ltd,  1950. Troyat, Henri.   Dostoyevsky. Istanbul: Cem Yay?nevi,  1973.        

Arthur Miller’s The Crucible Essay

A crucible is defined as a severe trial or a container in which metals are melted at very high temperatures. Much like how metals mold to a new shape at very high temperatures, people change when severe trials and challenges present themselves. When innocent lives are lost, a person will realize the wrongs and attempt to make things right again. The character John Hale must forget his old teachings and way of life to try to return the town of Salem to a peaceful community. In Arthur Miller’s The Crucible, Reverend John hale transforms from a prideful prosecutor of witches to a humble defender of the accused because of the guilt he experiences over the innocent lives lost during the Salem witch trials. Reverend John Hale arrives in Salem as a prideful man with intentions of persecuting the accused of witchcraft and ridding the town of all evil. Author Arthur Miller says of Hale, â€Å"This is a beloved errand of him; on being called here to ascertain witchcraft he felt the pride of the specialist whose unique knowledge has at last been publicly called for.†(Miller 1252) Miller explains that the reverend has great pride in having the opportunity to show off his skills to rid the town of Salem of witchcraft. His skills in the beginning of the trials come from his books instead of from his own intuitions. Reverend Hale brings many books into the town in order to use their knowledge to persecute the accused. He believes these books to be infallible, and they cause him to believe that he will solve all of the town’s problems with them. Along with the knowledge from his books, he speaks, â€Å"with a tasty love of intellectual pursuit.†(Miller 1257) These stage directions imply that Hale thirsts to be the all-knowing savior of Salem. In his early days at Salem this thirst and his faith in the judicial system guide him to find the suspected witches and deal with them accordingly. The reverend’s early thirst for heroism soon vanishes as the trials pursue and more unexpected people in Salem are accused of witchcraft. Hale travels to the Proctor residence by his accord, without the court’s authority, to learn more about them because Elizabeth Proctor has been mentioned in the court. Learning about the faith life of Elizabeth, Hale starts to question whether all of the accused participate in witchcraft, and doubt of the infallible judicial system starts to arise in him. This doubt grows as he says to Judge Danforth about the trials, â€Å"But is does not follow that everyone accused is part of it.†(Miller 1300) He realizes now that the accused are given no chance to plead innocent without the sure fate of death. Hale sees flaw in the judicial system that he has lived by, and wonders if the many he has condemned to death had no opportunity at all to seek innocence. Knowing that the accused have no chance for survival but through confession of witchcraft, Hale proclaims, â€Å"I have this morning signed away the soul of Rebecca Nurse, Your Honor. I’ll not conceal it, my hand shakes yet as with a wound!†(Miller 1301) He knows that Rebecca has a good life of faith, and she will most definitely be condemned to death by the so called infallible judicial system because of him. Hale shows the feeling of guilt by signing away the life of Goody Nurse, and realizes that he must try to defend the accused because the court will not. Hale loses all motivation to condemn the accused and no longer holds pride in himself or his judicial system. With his motivation to seek out witches now gone, Hale believes many of the accused to be innocent and tries to convince this to the court. He tells Judge Danforth, â€Å"I beg you, stop now before another is condemned! I may not shut my conscience to it no more—private vengeance is working through this testimony! From the beginning this man has struck me true. By my oath to Heaven, I believe him now.†(Miller 1311) His guilt pushes him to defend the accused in front of the judge so that their blood will not be on his hands. Hale knows his association with the courts will result in the loss of innocent lives, and he cannot live with himself knowing this. Knowing now that the court operates with error, he quits it and denounces its proceedings. John Hale no longer want to participate in the court’s murdering of the innocent, and feels guilty for the lives that he has already condemned through the judicial system. Hale now knows that he needs to think for himself rather than following the laws and rules of the judicial system he has lived by his whole life. Working separate from the court, the reverend says, â€Å"I come to do the Devil’s work. I come to counsel Christians they should belie themselves.†(Miller 1325) Hale knows that the only way to rid the guilt from his mind is to convince the accused to lie and confess so that their lives may be saved. He has lost faith in the court system that will condemn innocent lives, and, throwing away his pride, puts out one last effort to save some of the lives he has condemned. His motivation has changed from condemning the witches in the town to attempting to save the accused. As his efforts are about to fail, he drops to his knees and says, â€Å"What profit him to bleed? Shall the dust praise him? Shall the worms declare his truth? Go to him, take his shame away!†(Miller 1334) His efforts to defend the accused fail, and guilt overwhelms him. Reverend John Hale cannot live with the innocent lives he has sentenced to murder and is humbled as the accused are led to their death. â€Å"Cleave to no faith when faith brings blood†(Miller 1326) says a transformed reverend as the Salem witch trials come to an end. Reverend Hale loses not only his faith in the judicial system, but also in the God who he believed to be too perfect to allow these tragic events to happen. He humbles himself because the pride that he once had leads to the death innocent lives in Salem. In The Crucible by Arthur Miller, Reverend John Hale changes from a prideful prosecutor of the witches to a humble defender of the accused because of the guilt that overwhelms him due to the innocent blood shed at his hands during the Salem witch trials.

Analysis of “He” by Katherine Anne Porter

Katherine Anne Porter’s â€Å"He† In Katherine Anne Porter’s short story, â€Å"He†, Mrs. Whipple has the misfortune of a mentally retarded son. While struggling to feed and clothe the hungry mouths of her family, Mrs. Whipple tries to camouflage hatred toward her son by putting up a facade of love and concern for him in an attempt to look like a better individual. Mr. Whipple and Mrs. Whipple’s neglect toward their son is evident right from the start by his lack of a name. He is only acknowledged as â€Å"He† or â€Å"Him†. Nance explains that this, â€Å"failure of the boy’s parents to recognize his personality, symbolized by their failure to give him a name, is the root of their error and suffering† (Nance 19). If Mr. and Mrs. Whipple would take the time to understand their son as a person and recognize his abilities, they would be able to accept his situation more easily and Mrs. Whipple could be less concerned with what people say. The distortion of Mrs. Whipple’s concern for her son is first evident when she says, â€Å"I wouldn’t have anything happen to Him for all the world, but it just looks like I can’t keep Him out of mischief. He’s so strong and active;He’s always into everything; He was like that since He could walk. It’s actually funny sometimes, the way He can do anything; it’s laughable to see Him up to His tricks. † (Porter 493) The truth is that Mrs. Whipple fails to put any considerable effort into keeping Him out of trouble in the first place. Mr. and Mrs. Whipple give the boy more chores because they say that He is bigger than average, and wont think twice about taking some of his blankets if the other children get cold in winter. On more than one occasion she intentionally puts Him in harms way. After receiving a letter saying that her brother and his family is coming for a visit, Mrs. Whipple insists on sacrificing a baby pig that would be worth a substantial amount of money by Christmas. With the mama pig being a great fighter, Mrs. Whipple asks Adna to retrieve the piglet. After Adna refuses the challenge, Mrs. Whipple believes it would be a great joke to make Him do it. After the boy manages to steal the pig, with the sow raging at His heels, Mrs. Whipple takes the pig from the boy without showing gratitude for the great favor He did. On another occasion, Mr. and Mrs. Whipple allow the boy to lead a full grown bull home. Both knowing that the bull could easily tear the boy to pieces, they still allow him to bring the animal three miles home. She mustn’t make a sound nor a move; she mustn’t get the bull started. The bull heaved his head aside and horned the air at a fly. Her voice burst out of her in a shriek, and she screamed at Him to come on, for God’s sake. He didn’t seem to hear her clamor, but kept on twirling His switch and limping on, and the bull lumbered along behind him as gently as a calf. Mrs. Whipple stopped calling and ran towards the house, praying under her breath: â€Å"Lord, don’t let anything happen to Him. Lord, you know people will say we oughtn’t to have sent Him. You know they’ll say we didn’t take care of Him. Oh, get Him home, safe home, safe home, and I’ll look out for Him better! Amen. † (Porter 497) Without concern for the boys safety Mrs. Whipple cries out at the boy to hurry up knowing that her actions could startle the bull. She then runs inside, not waiting to make sure her son made it all the way safely, and prays. Her prayers to get Him home safely bear more on what people will say about her if he does not make it. â€Å"[This] is a prime example where Mrs. Whipple’s superficial mask of love and concern is taken over by her abhorrence toward Him because of her personality flaw† (Makoid). Year after year the Whipple’s condition slowly dwindles. Adna and Emly move to the city for jobs, and He gets more chores placed upon his shoulders. One winter the boy slipped on some ice and fell over and started having convulsions. From then on He had to stay in bed. His legs swelled up and his condition didn’t improve. With the Whipples on their last legs, the doctor suggested they put the boy into the County Home. Mrs. Whipple, still worried about what people will say, refuses to see the boy go. She thinks that with Adna and Emlys’ help the family will be able to get back on their feet by next summer and take care of the boy. Eventually Mrs. Whipple understands what has to be done. Her neighbor and the doctor drive Mrs. Whipple and Him to the hospital. On the ride to the hospital He starts to cry. This is when Mrs. Whipple realizes that He is going away forever. His tears signify that maybe He knew that He was going away and He was finally happy; Happy to get away from the distortion and confusion of his parents. Mrs. Whipple understands her err, and is now truly concerned about his feelings. Mrs. Whipple and her family are poor southerners struggling to feed and clothe their children. With the addition of a mentally retarded second son, situations become more complicated for the family. Mrs. Whipple tries to mask the neglect of her disabled child by showing false love and concern for him. Only if she could grasp reality and accept her situation, would she be able to overcome her position and truly be happy. Instead Mrs. Whipple insists on hiding her conditions and doing whatever is possible to appear as a great family that is better off than they actually are. Works Cited Makoid, Terence. (2003, April 23). Katherine Anne Porter: Analysis of Mrs. Whipple in â€Å"He†. Retrieved April 24, 2011, from University of North Carolina website: http://www. unc. edu/home/tmakoid/english/he. html Nance, William L. Katherine Anne Porter & the Art of Rejection. University of North Carolina Press. Chapel Hill , 1964. 18-23. Porter, Katherine A. (1927). He. In L. McDougal, American Literature (pp. 493-498). Evanston, IL: McDougal.

youth protest in vietnam war essays

youth protest in vietnam war essays In 1961 president Kennedy decided to send American troops to Vietnam to stop the spread of Communism and to show the United States' strength of resolve. At the time he did not know the turmoil he would bring to his own country. The United States was split between those who believed it was our part to get involved in Vietnam and those who thought it was none of our business. As the war continued people's opinions intensified, especially student's. Youth protests during the 1960's changed the way many Americans viewed the Vietnam War. In the early 1960's protests first became a way of change for the civil rights movement. Then as men started going off to war it became a way of displaying activism. Liberal cities with big universities were the first to experience the antiwar movement. The cities of Ann Arbor, Bloomington, Chicago, East Lansing, Lawrence, Madison, Milwaukee, and Minneapolis saw the movement in full effect (Anderson 4-5). Some people believed that the protesters were a disgrace for betraying their own country (Dudley 83). "Teach-ins" became a way of educating students about what was really happening in Vietnam. Speeches, songs, discussions, and seminars helped get the students involved at the "teach-ins". After the first "teach in" occurred on March 24, 1965, at the University of Michigan, hundreds more started taking place within a few weeks. All the administration could do was to send for government officials called "truth teams". When that did not work, the government realized they should not reveal their policies to the public (Dougan and Weiss 87-88). The students from the University of California at Berkely felt like a minority when no one took them seriously at their campus demonstration in September 1965 because of their long hair and ragged clothes (Kent 74). Many youth joined organizations that were against the war. They would go to protests such as the one that took place on April 17, 1965. The 2...

Free Essays on Warm Desserts Of North America

North America contains three â€Å"warm† deserts. They are known as the Chihuahuan, the Sonoran, and the Mojave deserts. Warm deserts have relatively high temperatures during the long summer months and low amounts of rainfall; as a result, the evolutionary affinities of their plant life are largely with the subtropical plant communities to the south. Desert soils tend to be poorly developed, with a high content of mineral particles but little organic matter. The poor soil is caused by low plant productivity, which restricts the soil-building properties of microorganisms that convert organic matter into the humus components of soils. Soils with low organic matter content have a low water-holding capacity, adding to the aridity of the land (Smith et al 1997). Unlike other types of North American biomes, warm desert plants are competing for water, not light. The availability of water is the major factor determining the types of organisms that can live in the deserts. Warm deserts typically receive less than 25 cm of precipitation per year. The amount of evaporation is often greater than the amount of rainfall that occurs. Evaporation is an important factor contributing to aridity. Rising air cools and can hold less moisture, producing clouds and precipitation; falling air warms, absorbing moisture. Areas with few clouds, bodies of water, and little vegetation absorb most of the sun's radiation, thus heating the air at the soil surface. High wind in open country also contributes to aridity of the warm desert (Eddins, 2002). Plants that have adapted to dry habitats by altering their physical structure are known as xerophytes. Xerophytes, such as cacti, are the largest type plants living in the deserts of the North America. To reduce transpiration, xerophytes usually have few or no leaves and have special means of storing and conserving water. Most annual desert plants germinate only after heavy seasonal rain, and then comple... Free Essays on Warm Desserts Of North America Free Essays on Warm Desserts Of North America North America contains three â€Å"warm† deserts. They are known as the Chihuahuan, the Sonoran, and the Mojave deserts. Warm deserts have relatively high temperatures during the long summer months and low amounts of rainfall; as a result, the evolutionary affinities of their plant life are largely with the subtropical plant communities to the south. Desert soils tend to be poorly developed, with a high content of mineral particles but little organic matter. The poor soil is caused by low plant productivity, which restricts the soil-building properties of microorganisms that convert organic matter into the humus components of soils. Soils with low organic matter content have a low water-holding capacity, adding to the aridity of the land (Smith et al 1997). Unlike other types of North American biomes, warm desert plants are competing for water, not light. The availability of water is the major factor determining the types of organisms that can live in the deserts. Warm deserts typically receive less than 25 cm of precipitation per year. The amount of evaporation is often greater than the amount of rainfall that occurs. Evaporation is an important factor contributing to aridity. Rising air cools and can hold less moisture, producing clouds and precipitation; falling air warms, absorbing moisture. Areas with few clouds, bodies of water, and little vegetation absorb most of the sun's radiation, thus heating the air at the soil surface. High wind in open country also contributes to aridity of the warm desert (Eddins, 2002). Plants that have adapted to dry habitats by altering their physical structure are known as xerophytes. Xerophytes, such as cacti, are the largest type plants living in the deserts of the North America. To reduce transpiration, xerophytes usually have few or no leaves and have special means of storing and conserving water. Most annual desert plants germinate only after heavy seasonal rain, and then comple...